Why your smile is a business asset, not just a nice to have
Dr. Thomas TrautmannPublished on: 29/09/2026
The real, Duchenne smile does more than make you look approachable. It is linked to better long term wellbeing, and the positive emotion behind it is scientifically tied to sharper, more creative thinking. This article breaks down the actual research
Duchenne smilefacial feedback hypothesissmiling and the brainreal smile versus fake smileneuroscience of happinesspositive emotions and creativityhappiness and productivitybrain science for business ownersbroaden and build theorypositive affect and problem solvinggenuine happiness at workemotional wellbeing and business performanceneuromarketinghappy brain more ideasmindset for entrepreneursMake Me GreatHappy Brainsrevenue reputation relationships